Two New Festivals For Live Nation’s MAMA & Company?

We’ve seen pre-applications for two new outdoor music events with an attendance of up to 40,000 for Wanstead Flats, London. The applications have been put forward by a Live Nation subsidiary, MAMA & Company.

MAMA & Company are the people behind Citadel, Lovebox, Wilderness, and The Great Escape.

The proposals include two different events in June and September. The first event known as “The Kayam Project” would include acts along the lines of “George Ezra, Jess Glynne, Paulo Nutini, and Stereophonics,”. It is predominantly a main-stage show, more akin to a concert than a festival. The expected capacity is up to 30,000 per day. Weekends proposed are Friday 21 – Sunday 23 June and Friday 28 – Sunday 30 June.

The second event known as “Steel Yard” would have a different feel with acts “Biffy Clyro, the Prodigy, Pendulum and Nine Inch Nails” in the minds of the organisers. This would be a main stage concert series hosted in a ‘steel yard’ structure. Steel Yard is a modular venue structure that can accommodate up to 20,000 per day, having been used at other Live Nation events. These events would be between 4 – 15 September and last the whole day with a number of acts.

Both events would include  “high-quality food and drink offering”.

There are three options on the table including both events happening, Kayam Project over two consecutive weekends in June or Steel Yard for a series of one-day events in September. If a committee decides only a single event can take place the preferred option is for The Kayam Project music event. The music events are non-camping and will be along the lines of other MAMA shows.

The actual events will take place from 17 June – 4th July for Kayam including build and setting down and 25 August- 20 September including build and set down for Steel Yard. Each event will have a capacity audience of between 20,000 – 40,000.

The Epping Forest and Commons Committee are due to meet to provide feedback and a more in-depth proposal on the committee’s prefered option is due in November.

The new events seem to be a direct response to the successful All Points East festival and concert series that are run by AEG Live’s GoldenVoice that are also behind the likes of BST Hyde Park and Coachella. AEG Live are considered to be Live Nations biggest competition in terms of live music events. AEG’s All Points East took place at east London’s Victoria Park after ousting long-term festival residents Field Day, Lovebox and Citadel.